Understanding Southwold is key to our success

Southwold estate agency success

Southwold. Arguably Suffolk’s most well-known town. Famous for its quirky pier, pretty beach huts, bustling high street, fish and chips and of course, Adnams brewery. But it’s something far more significant that makes Southwold so magical and unique explains Dominic Parravani, Managing Director and Head of Residential Sales.

Southwold is a town unlike any other. It’s a town of history and connections. One that’s been passed down from generation to generation along with the memories created along the way. A walk along the pier illustrates that beautifully, with the numerous plaques that line the promenade each capturing a treasured memory of someone with a special connection to the town. It’s understanding, respecting and nurturing this generational connection and being an active part of the community that make Durrants as successful as it is.

Durrants estate agency has had an office on Southwold High Street since 2007 when it took over from H A Adnams. Then, Adnams and Durrants were perfectly aligned in ethos and history both being local family firms, and that remains to this day. Durrants is an integral part of the Southwold community. The Company sponsors the town rugby club and plays a large part in the organisation of Southwold Arts Festival and the Christmas Lights festivities. The team aged, from 22 to 72, are all local and are truly passionate about the town and its surrounding area. The Company is well-respected and trusted by the local residents. So it’s no wonder that when selling a property in the town Durrants is often the first port of call.

“I strongly believe our history, our level of customer care, unrivalled local market knowledge, our team’s years of experience, and our involvement with local clubs, groups and associations is the reason we are the town’s leading agent.”

Of course sales performance also has something to do with Durrants’ success. According to Rightmove, in the first two and a half months of 2021, Durrants estate agency has outperformed its competitors in every way possible in the IP18 postcode area (Southwold and Reydon).
Of the properties on the market between 1st January and 17th March 2021, 56% were listed with Durrants. During the same period the Company secured over 59% of all new instructions; and perhaps most importantly Durrants has agreed the most sales – more than double that of its nearest competitor. This is a trend that has continued on the company’s success in 2020.

Durrants currently has 17 properties for sale in and around Southwold, from 1-bed apartments and fishermen’s cottages, to stunning sea-view Georgian villas and even George Orwell’s former home. There are some spectacular properties in the pipeline too. Browse the portfolio here.

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