Durrants MD Dominic Parravani ignores the New Year crystal ball and instead spreads some hygge around the property market.
Hygge – pronounced hue-gah – is a Danish word. It isn’t easy to translate into English, but to Danes the word means a cosiness and comfortable conviviality that brings on a deep feeling of contentment. You can have hygge with family, with friends or just by being at home.
As there isn’t too much hygge in the wider world at present, people have increasingly come to prize the well-being their home gives them as much if not more than the monetary value of their property.
Why is this? Buyers and sellers tell us every day that in this uncertain world owning their property gives them an unmatched security blanket. Let’s face it, most of us often prefer to be in our small, secure and comfortable world for a while, rather than the more uncertain outside one.
The past few years have been a period of extreme, even historic economic, political and financial disruption. Yet the property market has prevailed because of a need that pays no heed to economics, politics or mortgage fix: the market remains strong despite all the turbulence because most people still want to live under their own roof.
We should like to wish all our friends, neighbours, buyers, sellers and future clients the happiest and healthiest New Year, and if 2025 is going to be the year you make a move we are here for you and with you all the way. Do call us – we can’t wait to spread the hygge.
