Dominic Parravani of Durrants finds that finding a great property is a bit like finding a great date.
Like dating, finding the perfect property involves exploring different options until you find the one that suits you best. Sometimes one has to kiss lots of frogs until the right one turns up. Occasionally though it can be love at first sight.
Viewing a property has many parallels with going on a first date. Whether it’s a date or a home, it’s essential to have a clear idea of each option. A recent survey found that 45% of respondents reported that the top place to find a date was online, and an impossible-to-ignore 93% of UK homebuyers use online channels for their property searches. The similarities don’t stop there: most people put looks and personality at the top of their most important factors when choosing a date or viewing a property.
But appearances can be deceptive. Talented photographers can flatter their subjects. People and properties in the raw can often disappoint. What’s needed is not a just-got-up-from-a-bad-night’s-sleep photo but a going-to-the-ball image. And as you can’t always rely on a photo, an in-the-flesh meeting is essential to decide whether you can go through life with a particular person or property.
One UK property portal is the 12th most popular website overall in Great Britain and is number 176 across the world. With statistics like those it’s clear that showing your property at its very best online is crucial, especially as looks and personality are key decision-making factors. Put simply, for a date or for a home you have to get people swiping right and not left.
Our website, designed with your convenience in mind, makes it easy for suitors to browse a wide range of attractive possibilities for the ideal match. And that means not having to kiss so many frogs.
